From the Storybuilder User's Manual, "an archetype is a prototype or model from which something is based. A significant character's role can often be associated with one of these archetypes."
For the main archetypes, check out this explanation video from the awesome YouTube Channel of Gloves and Boots:
For a more detailed list of archetypal characters, situations, and conflicts, check out this resource.
Here is a fun chart from The Boston Globe that illustrates some character archetypes in popular films.
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